Faculty of Business and Economics
Master of Digital Marketing, E-Commerce and Business Analytics
The Master of Digital Marketing, E-Commerce and Business Analytics is a postgraduate programme designed to develop advanced skills in digital marketing strategies, online business management, and data-driven decision-making. The programme prepares graduates to improve business performance, expand digital markets, analyze customer behavior, and support innovation in the digital economy.
Objectives of the Programme
- 1Develop advanced knowledge of digital marketing, e-commerce, and business analytics.
- 2Equip students with skills in online advertising, social media marketing, and digital branding.
- 3Strengthen competencies in e-commerce management and online business development.
- 4Develop skills in data analysis, customer insights, and evidence-based decision-making.
- 5Prepare graduates to develop digital business strategies, improve competitiveness, and support sustainable business growth.
Admission Requirements
Bachelor's Degree Certificate
Copy of the undergraduate degree certificate.
Academic Transcript
Official transcript of undergraduate studies.
National ID or Passport
Copy of a valid identification document.
Passport-Size Photograph
One recent photograph.
Completed Application Form
SIU postgraduate application form.
Application/Registration Fee
Payment as required by the university.
Fees and Duration
Duration
24 Months (2 Years)
Mode of Study
Two Days per Week (Class attending)
Total Tuition Fee
USD 2,160
Fee per Month
USD 90
Registration Fee
USD 50
Assessment Methods
Assignments 40%, Final Exam 60%
Get in Touch
Postgraduate Centre